Abstract
This study examines travelers' attitudes and perceptions towards autonomous vehicles in the context of tourism destinations. The study adopted a qualitative approach through semi-structured interviews with travelers. The results of the content analysis revealed that media coverage plays an important role in shaping perceptions of autonomous vehicles. In particular, movies and social media posts directly influence perceptions of the advantages and disadvantages of autonomous vehicles. These media influences stand out as a strong factor in determining both positive and negative attitudes of tourists towards autonomous vehicles. In addition, respondents' perceptions and emotions about autonomous vehicles also influence their behavioral intentions, such as destination preferences and behavioral intentions to pay extra for autonomous vehicle services. As one of the few studies conducted in the tourism context, the findings of this research provide important contributions from both academic and industry perspectives.
Keywords
Autonomous vehicle, feelings, perception, travelers, decision-making
ORCID Identifiers
Dr. Neşe Yılmaz
Nevşehir Hacı Bektaş Veli University, Tourism Faculty, Department of Tourism Management, Nevşehir, Türkiye
Phone : +90 541 806 73 62
Orcid Id: 0000-0003-0168-2907
Dr. Eda Özgül Katlav
Nevşehir Hacı Bektaş Veli University, Tourism Faculty, Department of Tourism Management, Nevşehir, Türkiye
Phone : +90 539 728 18 38
Orcid Id: 0000-0002-4168-909X
Dr. Ozan Atsiz (Corresponding Author)
E mail: ozanatsiz@gmail.com
Nevşehir Hacı Bektaş Veli University, Tourism Faculty, Department of Tourism Management, Nevşehir, Türkiye
Phone : +905382896543
Orcid Id: 0000-0003-2962-1903
Recommended Citation
YILMAZ, N., ÖZGÜL KATLAV, E., & ATSIZ, O. (2026). TOURISTS’ PERCEPTIONS OF AUTONOMOUS VEHICLES: A QUALITATIVE APPROACH. Journal of Global Business Insights, 11(1). Retrieved from https://digitalcommons.usf.edu/globe/vol11/iss1/6
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
