Abstract
This study presents considerations on the production of experiences in the environment of exhibitions in the city of São Paulo - SP / Brazil. Therefore, during the first phase of this investigation, bibliographical research was carried out on the subjects of hospitality, hospitality experiences, MICE - Meetings, Incentives, Conferences and Exhibitions, organizations and trade fairs. In the second part, a multiple case study strategy was adopted, consisting of the use of a case study protocol, observation and interviews with exhibition representatives. The question proposed in the research is: what are the aspects observed in the production of hospitality experiences when considering the activities developed by organizations and the environment of business exhibitions? The propositions of the investigation are, (P1) in the industry of exhibitions, which includes activities such as food and beverage, accommodation and entertainment, it is possible to observe aspects that involve the production of hospitality experiences; and (P2) the generation of hospitality experiences is observed through the articulation of organizations in the business exhibition sector and their stakeholders. The main objective is to analyze the activities that involve the provision of food and drink, accommodation and entertainment, and the provision of services in the area of exhibitions and hospitality experience organizations. The results consider different issues, stakeholders and ways of acting in the environment of exhibitions and organizations.
Keywords
Hospitality. Experience management in hospitality. MICE - Meetings, Incentives, Conferences and Exhibitions. Organizations. Exhibitions
ORCID Identifiers
Elizabeth K. Wada: https://orcid.org/0000-0001-7016-7365
DOI
10.5038/2770-7555.3.2.1030
Recommended Citation
Wada, E. K., Oliveira, P. S., & Lopes, A. (2024). Producing Hospitality Experiences at Exhibitions. Journal of Mediterranean Tourism Research, 3(2), 108-119. https://www.doi.org/10.5038/2770-7555.3.2.1030
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License