Abstract
This study explores the perceptions of digital transformation within tourism businesses in Batman Province, with a specific focus on accommodation, food and beverage and tourism agencies. Perceptions of digital transformation are considered to have of growing influence on the tourism business, and the research of these perceptions is a critical study not only for academic research but also for practical applications. Experiences, strategies, and challenges of the businesses in digitalization are studied with qualitative research methods, specifically semi structured interviews with five businesses running in Batman, Turkey. The findings highlight the varying degrees of digital transformation awareness and the different technologies employed by these businesses. In addition, it identifies the benefits, such as high operational efficiency and improved customer experience, alongside problems like high investment costs and resistance to change. The current research also helps to serve as a source of information to understand in more detail how digital transformation is perceived and realized in the context of the tourism sector, leading to rich insights for future strategic planning.
Keywords
Digital Transformation, Tourism Business, Batman Province
ORCID Identifiers
Ferhat Kurt: https://orcid.org/0000-0002-2327-5440
DOI
https://www.doi.org/10.5038/2770-7555.3.2.1027
Recommended Citation
Kurt, F. (2024). Digital Transformation Perceptions in Tourism Businesses: The Case of Batman Province. Journal of Mediterranean Tourism Research, 3(2), 61-75. https://www.doi.org/https://www.doi.org/10.5038/2770-7555.3.2.1027
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License