Abstract
In recent years, m-banking has been developed rapidly around the world. The research aims to measure millennials’ perception towards adaption and intention of m-banking from a developing country’s perspective. A PLS-SEM modeling approach was performed to test the hypothetical model. The empirical results reveal that perceived ease of use, perceived security and privacy, and perceived cost significantly affect the millennials’ attitude to adopt m-banking. In contrast, perceived usefulness and perceived self-efficacy have an insignificant effect. Furthermore, attitude towards adopting m-banking significantly impacts adoption and intention among millennials. Practical and theoretical implications have been identified based on the study results.
Keywords
Gen-Y, TAM, attitude, PLS-SEM, Bangladesh
ORCID Identifiers
Noman Hasan: https://orcid.org/0000-0001-9810-3507
Md. Shahed Mahmud: https://orcid.org/0000-0003-4402-0532
Abdul Gaffar Khan: https://orcid.org/0000-0003-1031-2043
Reshma Pervin Lima: https://orcid.org/0009-0004-0301-6662
Shiblu Miah: https://orcid.org/0009-0005-2033-8740
DOI
10.5038/2640-6489.9.2.1288
Recommended Citation
Hasan, N., Mahmud, M., Khan, A. G., Lima, R. P., & Miah, S. (2024). Millennials’ perception towards adaption and intention of m-banking: Experience from a developing country. Journal of Global Business Insights, 9(2), 131-147. https://www.doi.org/10.5038/2640-6489.9.2.1288
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
