Mobile Cartographies and Mobilized Ideologies: The Visual Management of Jerusalem

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Jerusalem, divided city, visualization, advertising, tourism, real estate

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This article analyses a recent ideological shift in the visual management of Jerusalem. Through two case studies in the real estate and tourism industries we show how mobile technologies are shaping both actual settings in, and visual consumption of, Jerusalem. The analysis points at the creation of a “tunnel vision” for consumers and visitors, which promotes Jewish hegemony in the city and simultaneous detachment from Palestinian spaces and histories. This tunnel vision situates the viewers in physical and simulated enclaves within the city, creating a relationship of distance and elevation to promote their embodied identification with Israel's Judaizing mission for the area, primarily the Holy Basin. This mode of viewing Jerusalem is evocative of Israel's post-second intifada policies and the concurrent rise of right-wing ideologies, which relegate to the margins alternative readings of the contested urban landscape.

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Citation / Publisher Attribution

Antipode, v. 47, issue 4, p. 942-962