The Age of Aquariums: A Need for Focused Marketing
Digital Object Identifier (DOI)
This exploratory study was undertaken to investigate visitor expectations of aquariums. Specifically, differences between (1) tourists and residents and (2) "experienced " and "inexperienced" aquarium visitors were examined. The data indicate that differences in expec tations exist between groups. The results reveal implications for the marketing of aquariums.
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Citation / Publisher Attribution
Journal of Travel Research, v. 33, issue 3, p. 31-36
Scholar Commons Citation
Deeter-Schmelz, Dawn R.; Solomon, Paul J.; and Pettegrew, Loyd S., "The Age of Aquariums: A Need for Focused Marketing" (1995). Communication Faculty Publications. 598.