Document Type

Article

Publication Date

2013

Keywords

behavioral sciences, race/gender, media and society, mass communication, communication, social sciences, culture, technology, communication technologies, interpersonal communication, human communication, communication studies, higher education, education

Digital Object Identifier (DOI)

https://doi.org/10.1177%2F2158244013508958

Abstract

Young women are increasingly diagnosed with sexually transmitted infections (STIs), including HIV. The aim of this study was to test various types of mass media and their associations with interpersonal communication about sex and HIV or AIDS among female college students, stratified by race. The study used a nonexperimental cross-sectional design and an electronic survey. The sample consisted of female college students (N = 776) at a 4-year public university in the southeast. We found that the race of college women influenced their preferred media source for reception of information about sex and HIV/AIDS, which subsequently either motivated or was insignificant to communication with parents and/or partners.

Rights Information

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Was this content written or created while at USF?

Yes

Citation / Publisher Attribution

SAGE Open, v. 3, issue 4, p. 1-8

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