Major Professor: Monica Ancu, Ph.D.
Casey Frechette, Ph.D.
University of South Florida St. Petersburg
June 26, 2020
The Federal Trade Commission (FTC) requires social media influencers to disclose any financial or material relationship they have with a brand. This study represents a content analysis of 150 sponsored posts to examine how Instagram influencers disclose this relationship. Findings show that 37% of Instagram influencers use the word “ad” to disclose commercial relations on posts. Further, results indicate that disclosure hashtags are the most popular type and location used by Instagram influencers to disclose a relationship with a brand.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Williams, Tamiracle A., "#Ad: How Influencers Disclose Advertisements on Instagram" (2020). USF St. Petersburg campus Master's Theses (Graduate).