Title

An Examination of Regifting

Document Type

Article

Publication Date

2014

Keywords

regift, gift giving, social exchange theory, gifts, regifting

Abstract

This study develops an operational definition of the phenomenon of regifting. Gifting refers to the act of giving something to someone else without an expectation of compensation. Regifting is similar to gifting in that there is no expectation of compensation, but the gift itself differs in that it is one previously given to the giver. This study uses previous literature on established gift-giving themes to explore regifting's meaning, importance, and implications to consumer research. In-depth interviews and focus groups aid in the discovery of themes within regifting and regifting motivations, as well as those within relationships between the regifter and recipient. Copyright © 2014 John Wiley & Sons, Ltd.

Digital Object Identifier (DOI)

https://doi.org/10.1002/cb.1463

Citation / Publisher Attribution

Journal of Consumer Behaviour, v. 13, issue 4, p. 251-261

Was this content written or created while at USF?

Yes

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