University of South Florida (USF) M3 Publishing


Although the researchers extensively investigate white-water rafting as an adventure tourism type, little is known about the influence of participants’ demographic characteristics on the formation of rafting satisfaction. This study examines the influences of gender, marital status, age, and previous experience on overall satisfaction with the rafting experience by using data obtained from 319 German tourists, who participated in white-water rafting on holiday. Research results revealed that the respondents’ ages and previous experiences significantly contribute to their overall satisfactions with rafting experience. The findings of this study give comprehensive insights to scholars and practitioners targeting to identify white-water rafting participants’ profile and to understand their adventure tourism-based behaviors.



Recommended Citation

Albayrak, T. (2022). The influence of demographic characteristics on satisfaction with adventure tourism experience. In L. Altinay, O. M. Karatepe, & M. Tuna (Eds.), Advances in managing tourism across continents (Vol. 2, pp. 1–8). USF M3 Publishing. https://www.doi.org/10.5038/9781955833080

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License



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