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Abstract

This paper is part of a major research project that discusses corporate social responsibility practices adopted in Jordan, by hotel managers and other related stakeholders, representing the community and the service providers, during the pandemic crisis. In this paper we focus on the role and measures taken by the government in general, and the Ministry of Tourism and Antiquities in particular, to deal with the Covid-19 pandemic crisis. Amid the Covid-19 outbreak, the hospitality and tourism sectors were challenged and the business policies were adapted. This paper analyzes the measures implemented to secure safety and some tourism expectations as part of the hotel sector’s corporate social responsibility (CSR) strategy, based on a qualitative study conducted interviews with ten Jordanian hotels and a comprehensive personal interview with a Jordanian Ministry of Tourism and Antiquities representative at the National Center for Security and Crisis Management. Results of the qualitative study show that the most important measures the hotels implemented refer to the use of the hotel facilities by both employees and visitors, the interaction between staff and guests, and the staff workflow.

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