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Abstract

Behavioral studies based on attitude survey questionnaires with numerous variables may be tainted with repetitions and correlations. To overcome these deficiencies, a factor analysis approach is demonstrated that produces clusters of uncorrelated factors. From 47 observable variables contained in the Ottawa-Carleton Transportation Commission (OC Transpo) attitude survey, only 8 underlying/actors have emerged. Bus information service is the most important factor. In addition to factor analysis, this article reports on a logistic regression model, based on key factors, for estimating the odds of ridership.

DOI

https://doi.org/10.5038/2375-0901.3.3.1

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