Abstract
This study focuses on enhancing sustainability and expanding the reach of selected museums in Tampa amidst a competitive landscape. It emphasizes the need for transformative changes and effective marketing strategies to maintain relevance and financial viability. The research promotes the adoption of self-sustaining social marketing techniques to generate economic returns and foster deeper community engagement. Central to this investigation is a novel museum concept aimed at promoting environmental stewardship and cultural awareness while facilitating social interactions among diverse populations. By doing so, it seeks to attract a broader audience to Tampa, known for its rich history, vibrant culture, and stunning attractions. Additionally, the study explores synergies between art tourism and sustainability, positioning museums as active agents of social change rather than mere cultural repositories. It considers their potential to promote sustainable tourism practices, thereby enhancing Tampa’s profile as a destination for local and international visitors. By leveraging Tampa's unique cultural assets, the proposed model aims to create a more robust visitor experience, encouraging repeat visits and long-term community investment. Ultimately, the research underscores the necessity for museums to rethink their operational and marketing approaches in line with evolving societal expectations and economic realities, offering insights for stakeholders looking to foster a thriving cultural ecosystem in Tampa.
Home Country
Turkey
College
Muma College of Business
Specialization
hospitality, tourism, digital marketing
Faculty Sponsor
Cobanoglu Cihan
Keywords
Tampa Museums, Cultural Awareness, Sustainabilty, Augmented Reality, Self-Sustaining Social Marketing
Presentation Type
Event
A Modern Look at Tampa's Museums: Sustainability, Evening Socials, and Exploring the Gulf Islands National Seashore
This study focuses on enhancing sustainability and expanding the reach of selected museums in Tampa amidst a competitive landscape. It emphasizes the need for transformative changes and effective marketing strategies to maintain relevance and financial viability. The research promotes the adoption of self-sustaining social marketing techniques to generate economic returns and foster deeper community engagement. Central to this investigation is a novel museum concept aimed at promoting environmental stewardship and cultural awareness while facilitating social interactions among diverse populations. By doing so, it seeks to attract a broader audience to Tampa, known for its rich history, vibrant culture, and stunning attractions. Additionally, the study explores synergies between art tourism and sustainability, positioning museums as active agents of social change rather than mere cultural repositories. It considers their potential to promote sustainable tourism practices, thereby enhancing Tampa’s profile as a destination for local and international visitors. By leveraging Tampa's unique cultural assets, the proposed model aims to create a more robust visitor experience, encouraging repeat visits and long-term community investment. Ultimately, the research underscores the necessity for museums to rethink their operational and marketing approaches in line with evolving societal expectations and economic realities, offering insights for stakeholders looking to foster a thriving cultural ecosystem in Tampa.
