Title

A Comparative Analysis of Earthquake-Relief Public Service Announcements in China and the United States

Authors

Xiaopeng Wang

Document Type

Article

Publication Date

2014

Date Issued

April 2014

Date Available

May 2014

ISSN

2333-3693

Abstract

This content analysis examined Chinese public service announcements for Wenchuan, China, earthquake relief in 2008 and U.S. PSAs for Haiti earthquake relief in 2010. China is a high-context culture and the United States is a low-context culture. The U.S. PSAs contained more information than the Chinese PSAs. U.S. PSAs were more likely to feature celebrities and explicitly command the viewers to perform an action, while Chinese PSAs used more symbolic associations and emotional appeals.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in U.S. China New Observer, 1(1), 21-30.

Publisher

U.S.-China New Observer

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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