Title
A Comparative Analysis of Earthquake-Relief Public Service Announcements in China and the United States
Document Type
Article
Publication Date
2014
Date Issued
April 2014
Date Available
May 2014
ISSN
2333-3693
Abstract
This content analysis examined Chinese public service announcements for Wenchuan, China, earthquake relief in 2008 and U.S. PSAs for Haiti earthquake relief in 2010. China is a high-context culture and the United States is a low-context culture. The U.S. PSAs contained more information than the Chinese PSAs. U.S. PSAs were more likely to feature celebrities and explicitly command the viewers to perform an action, while Chinese PSAs used more symbolic associations and emotional appeals.
Publisher
U.S.-China New Observer
Recommended Citation
Wang, X. (2014). A Comparative Analysis of Earthquake-Relief Public Service Announcements in China and the United States. U.S.-China New Observer, 1(1), 21-30.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in U.S. China New Observer, 1(1), 21-30.