Florida Food Families Oral History Project
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Interviewer
Andrew Thomas Huse; University of South Florida--Libraries--Oral History Program; University of South Florida. Library
Publication Date
Fall 8-9-2008
Date
2006-03-10
Abstract
Dan Fernandez, Sr., discusses his family's business, Naviera Coffee Mills. The interview begins with a brief history of the business, which was started in 1921 by Mr. Fernandez's grandfather and great-uncle. Mr. Fernandez describes the role of coffee and cafés in Ybor City. There is a lengthy discussion of how Naviera selects and roasts its coffee beans, and how roasting and brewing lead to different types of coffee. The interview continues by returning to Naviera's history and early business practices, touching upon other coffee corporations such as Starbucks. A discussion of the Columbia and its relationship with Naviera Coffee Mills concludes the interview.
Keywords
Family-owned business enterprises, coffee industry, coffee, processing, oral history
Subject: geographic
Florida
Holding Location
University of South Florida
Language
English
Media Type
Oral Histories
Format
1 sound file (54 mins.) : Digital, MP3 file; 1 transcript (PDF) 41 pp.
Identifier
T30-00009
Recommended Citation
Fernandez, Dan Sr., "Dan Fernandez Sr. Oral History Interview" (2008). Florida Food Families Oral History Project. 7.
https://digitalcommons.usf.edu/fl_food_families_ohp/7
Rights Statement
