Florida Food Families Oral History Project

Title

Dan Fernandez Sr. Oral History Interview

Interviewee

Dan Fernandez Sr.

Files

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Interviewer

Andrew Thomas Huse

Date

2006-03-10

Publication Date

Fall 8-9-2008

Abstract

Dan Fernandez, Sr., discusses his family's business, Naviera Coffee Mills. The interview begins with a brief history of the business, which was started in 1921 by Mr. Fernandez's grandfather and great-uncle. Mr. Fernandez describes the role of coffee and cafés in Ybor City. There is a lengthy discussion of how Naviera selects and roasts its coffee beans, and how roasting and brewing lead to different types of coffee. The interview continues by returning to Naviera's history and early business practices, touching upon other coffee corporations such as Starbucks. A discussion of the Columbia and its relationship with Naviera Coffee Mills concludes the interview.

Keywords

Family-owned business enterprises, coffee industry, coffee, processing, oral history

Subject: topical

Family-owned business enterprises; coffee industry; coffee; processing; oral history

Subject: geographic

Florida

Language

English

Type

Sound

Genre

Oral History

Format

1 sound file (54 mins.) : Digital, MP3 file; 1 transcript (PDF) 41 pp.

Holding Location

University of South Florida

Was this content written or created while at USF?

Yes

Collection

Florida Food Families Oral History Project

Identifier

T30-00009

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Rights Statement

In Copyright