USF St. Petersburg campus Faculty Publications
Research note: Forecasting film-induced tourism - the Dolphin Tale case.
Document Type
Article
Publication Date
2014
ISSN
1354-8166
Abstract
Dolphin Tale is a major motion picture, released by Warner Brothers in 2011. The authors forecast the number of visitors to the film location, including the film-induced tourism effect originated by Dolphin Tale. They use intervention analysis to measure this effect, with the pre-film series forecasted trend as the comparison baseline instead of the usual linear trend. They address the proper modelling of the series seasonality in the presence of an abrupt increase in visitors immediately after the premiere and a lack of data on the subsequent months. They find that the film induced a 51% increase in the mean level of visitors to the location.
Language
en_US
Publisher
IP Publishing Ltd.
Recommended Citation
Corton, M.L. & Ebrahimpour, M. (2014). Research note: Forecasting film-induced tourism - the Dolphin Tale case. Tourism Economics, 20(6), 1349-1356. DOI: 10.5367/te.2013.0339
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
Abstract only. Full-text article is available through licensed access provided by the publisher. Published in Tourism Economics. DOI: 10.5367/te.2013.0339.