Degree Granting Department
crisis communication, political public relations, public relations, strategic messaging
Crisis response message strategies were examined using a post test-only randomized experiment (N=252) to determine their influence on perceptual, cognitive, and motivational antecedents to communication behavior in a political context. Results indicate that: (1) strategy type influences perceived strategy effectiveness; (2) situational beliefs influence situational motivation, subjective norm, and attitudes; (3) subjective norm and attitudes influence behavioral intention; and (4) referent criterion, situational motivation, and behavioral intention influence communicative action in publics during a political crisis.
Scholar Commons Citation
Schweickart, Tiffany Lynn, "Strategic Messaging in a Political Crisis: Testing the Integrated Model for Explaining the Communication Behavior of Publics" (2013). USF Tampa Graduate Theses and Dissertations.