Graduation Year

2024

Document Type

Dissertation

Degree

D.B.A.

Degree Granting Department

Business Administration

Major Professor

Dahlia Robinson, Ph.D.

Co-Major Professor

Richard Tarpey, DBA

Committee Member

Sharon Segrest, Ph.D.

Committee Member

Paul Spector, Ph.D.

Keywords

Game Development, Software Development, Artificial Intelligence, Human-AI Interactions, AI Ethics, AI Assisted Software Development

Abstract

This research examines the use of Artificial Intelligence (AI) in the design of video games, specifically the development of a college football simulation game. This study documents the creation of an alpha version college simulation game assisted by Open AI’s Chat GPT 4.0 API, to potentially improve game development, gameplay realism, and user interaction. The study then assesses how both student players and industry professionals perceive AI-enhanced gaming, emphasizing the usability, gameplay experience, and overall quality of the game using a Likert scale survey. The analysis also highlights differences in perceptions between students and industry professionals, with the latter group being more critical of certain technical aspects, such as AI behavior and game mechanics, due to their experience in game development. The findings reveal that AI-assisted development can streamline game production, enhance gameplay realism, and improve interactivity. This research contributes to the conversation on AI’s role in game design and potentially offers insights into the future of generative AI in game development.

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