Digital Object Identifier (DOI)
The paper describes experiments to attract active online system users to the partner program. The objective is to grow the number of users by involving existing system users in viral mechanics. Several examples of user motivation are given, along with the specific interface implementations and viral mechanics. Viral K-factor was used as the metrics for the resulting system growth assessment. Specific examples show both positive and negative outcomes. Growth of the target system parameters is discussed.
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Citation / Publisher Attribution
2016 International Conference "Education Environment for the Information Age" (EEIA-2016), v. 29, art. 02032
Scholar Commons Citation
Osipov, Ilya V.; Volinsky, Alex A.; and Praskikova, Anna Y., "User Involvement in the Partner Program of the Educational Social Network" (2016). Mechanical Engineering Faculty Publications. 218.